
Petin Digital®
Branding
UX Research
Product Design
About the project
Petin is a comprehensive application for dog and cat owners to control all aspects of their pets' lives - from health, vaccines and medications to scheduling services such as grooming, boarding and daycare. The differentiator lies in the B2B2C business model: companies offer the platform as a corporate benefit for their employees, providing discounts on bookings and strengthening pet-friendly initiatives.
The Context and Problem
The project emerged in response to a specific demand from the post-pandemic period. During isolation, there was a considerable increase in pet adoptions, creating a generation of inexperienced pet owners. With the return to in-person work, these people faced a dilemma: how to properly care for their animals without compromising their professional routine.
The emotional dependency developed during the intense coexistence of the pandemic intensified this concern, creating a real need for solutions that would facilitate pet care for the new normal.

UX Research Process
The project started from scratch, with a comprehensive qualitative research involving all stakeholders in the ecosystem:
Pet owners
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In-depth interviews to understand routines, pain points and needs
User journey analysis from adoption to ongoing care
Mapping of touchpoints with pet services
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Financial difficulty with rising pet care costs
Complexity in balancing professional routine with animal needs
Lack of centralization of health information and history
Service Providers
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Interviews with veterinarians, pet shops, hotels and daycare
Analysis of operational processes and scheduling bottlenecks
Identification of business optimization opportunities
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Difficulty maintaining full schedule and optimizing capacity
Lack of efficient tools for customer management
Need for more effective marketing channels
Companies
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Understanding of demands for differentiated corporate benefits
Analysis of expected ROI in employee retention
Mapping of relevant KPIs for HR
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Pressure for initiatives that demonstrate concern for employee well-being
Search for differentiated benefits for talent retention
Need to show ROI in benefits programs
Complete Application for Pet Owners
