Darrô
About the project
Darrô was born from the story of a 60-year-old woman who decided to reinvent herself professionally, transforming her passion into business. Already recognized in the west zone of São Paulo for her exceptional pies, quiches and sweets, she sought a visual identity that would honor her journey and consolidate her presence in the artisanal gastronomy market.
The Challenge
The main challenge was to create a brand that reflected the authenticity and artisanal care of someone who dedicates years to perfecting recipes, while being practical enough to be consistently maintained in the daily routine of an entrepreneur who single-handedly manages various aspects of the business.
Branding & Product Design
Visual Universe and Illustrations
The Darrô graphic system was enriched with graphics and illustrations that tell the brand's unique story. We developed elements that delicately blend flowers and gastronomic products, creating a visual language that reflects the entrepreneur's multifaceted personality.
This choice was not merely aesthetic, but narrative: she is recognized not only for her culinary creations, but also for her talent in caring for plants. Her home, famous for receiving people with a table always abundant and gardens that enchant, became the central inspiration for the identity. The floral graphics intertwined with illustrations of pies and quiches create a welcoming atmosphere that evokes the experience of being received in her home - where good food and beautiful flowers always go hand in hand.
