I am a Product & Brand Designer based in São Paulo, with roots in advertising that shaped my way of telling stories. I have worked at agencies such as WMcCann and New Vegas, where I learned to translate ideas into messages that connect brands and people. It was in the world of usability that I found my true passion: creating interfaces and solutions that not only work, but delight. My career has taken me through fintechs, greentechs and edtechs, where each project transforms challenges into experiences that make people smile as they navigate the digital world.